Privacy Policy

1. Who we are

New World Hall AB ("New World Hall", "we", "us", or "our") operates the neon-lit gaming hall at Andra Långgatan 15, 413 03 Gothenburg, Sweden, and the website at newworldhall.com. We are the data controller for personal data collected through our website, booking system, and venue services.

For privacy-related questions, contact us at privacy@newworldhall.com or write to us at the address above.

2. What personal data we collect

We collect only the data we need to run the venue and process bookings:

• Booking information: name, email address, phone number, visit date, time, number of guests, and chosen experience (arcade, VR, private event, tournament).
• Account information: if you create an account, we store your email, name, and booking history.
• Payment data: payment card details are processed by our payment provider. We do not store full card numbers on our servers.
• Communications: messages you send through contact forms, email, or customer support.
• Technical data: IP address, browser type, device information, pages visited, and cookie identifiers collected automatically when you use our website.

3. How we use your data

We use personal data for the following purposes:

• To confirm, manage, and remind you about bookings and events.
• To process payments and issue refunds where applicable.
• To respond to questions, support requests, and feedback.
• To operate leaderboards, tournaments, and membership programs.
• To improve our website and understand how visitors use our services.
• To send marketing emails where you have opted in (you can unsubscribe at any time).
• To comply with legal obligations and protect our rights.

4. Legal basis for processing

Under the GDPR, we process personal data on the basis of: (a) contract performance when you make a booking; (b) legitimate interests in running and improving our venue; (c) legal obligations; and (d) consent where required, such as for marketing emails or non-essential cookies.

5. Cookies and analytics

We use essential cookies to make the website work, and optional analytics/marketing cookies with your consent. Our cookie policy explains the details. Analytics tools such as Google Analytics and Meta Pixel may collect browsing data. You can manage your choices through the cookie banner or your browser settings.

6. Who we share data with

We do not sell personal data. We share data only with:

• Service providers: payment processors, booking platforms, email delivery, and hosting providers who help us operate the website and venue.
• Legal authorities: when required by law, court order, or to protect our rights and safety.
• Business partners: tournament organizers and sponsors only when you register for a specific event and consent is provided.

7. Data retention

We keep booking and account data for as long as necessary to provide our services and comply with tax and accounting laws. Typically, booking records are retained for seven years. Marketing consent and related data are retained until you withdraw consent. Technical logs are kept for up to 12 months.

8. Your rights

Depending on your location, you may have the right to access, correct, delete, restrict, or object to processing of your personal data, and to request a copy of your data in a portable format. You may also withdraw consent at any time.

To exercise your rights, email us at privacy@newworldhall.com. We will respond within 30 days.

9. Security

We use technical and organizational measures to protect personal data, including encryption in transit, access controls, and regular security reviews. No online system is completely secure, and we encourage users to choose strong passwords and keep account details private.

10. Changes to this policy

We may update this privacy policy from time to time. Changes will be posted on this page with a revised "Last updated" date. We encourage you to review the policy periodically.